Blue Cross Blue Shield of North Dakota: The New Senior
URL: www.newseniornd.com
Blue Cross Clue Shield of North Dakota (BCBSND) has partnered with Flint for more than 60 years. Coincidently, that’s about the age of our target audience for Medicare supplemental insurance.
Our research confirmed what we suspected. Those entering their “senior years” consider themselves in the prime of their lives and we created a campaign that reflects their vitality. We included a lively print and television campaign that pointed them to an educational website. Seniors got the information they needed to help them make informed decisions about Medicare supplemental insurance—and the client got the response they needed.
Our research confirmed what we suspected. Those entering their “senior years” consider themselves in the prime of their lives and we created a campaign that reflects their vitality. We included a lively print and television campaign that pointed them to an educational website. Seniors got the information they needed to help them make informed decisions about Medicare supplemental insurance—and the client got the response they needed.
