North Dakota State University: Impact
URL: www.impact.ndsu.edu
Flint has been a partner with North Dakota State University for more than 20 years. During that time, we’ve seen year after year of record enrollment and regional and global recognition for its many accomplishments. As we discussed a new image campaign for NDSU University Relations, we wanted to portray something as unique as the organization itself.
We looked at NDSU’s influential research arm, its encouragement of entrepreneurs, its technology advancements, thriving alumni, its athletic success and academic prowess—how do you wrap it up into a single theme?
We did better than that. We wrapped it up into a single word: “Impact.”
The concept and execution was unusual for a university, but it stood out. Rather than the typical shots with lots of students on campus, the television spots asked the viewer to imagine the impact of ideas and innovations that grow out of the university. The art is simple and slightly abstract so the audience can fill in the blanks and make the connections.
The campaign is smart, stylish and thought-provoking, just like the organization it represents.
We looked at NDSU’s influential research arm, its encouragement of entrepreneurs, its technology advancements, thriving alumni, its athletic success and academic prowess—how do you wrap it up into a single theme?
We did better than that. We wrapped it up into a single word: “Impact.”
The concept and execution was unusual for a university, but it stood out. Rather than the typical shots with lots of students on campus, the television spots asked the viewer to imagine the impact of ideas and innovations that grow out of the university. The art is simple and slightly abstract so the audience can fill in the blanks and make the connections.
The campaign is smart, stylish and thought-provoking, just like the organization it represents.
