Fortune Bay Resort and Casino: Brand Elements

WestmorelandFlint began working with Fortune Bay Resort Casino in February of 2005. We created a new brand in collaboration with Fortune Bay that reflects its unique Northwoods setting and key amenities that set it apart from other casino resorts in the state. The tagline, “A few miles north of ordinary,” provides a clear, consistent message that speaks to each of Fortune Bay’s three key audiences: gamers, golfers and resort enthusiasts—all of whom are seeking a unique experience.

This statement has consistently appeared in all its marketing, advertising and public relations materials. As a result, Fortune Bay has achieved strong brand recognition, which has contributed to its above-average casino gaming revenue.